The TID campaign made light of dangerous travel situations (no fear mongering here) to remind people why they need Travel Insurance. So in a similar vein, we created a photo-realistic illustrated bus wrap which recreated the iconic over-crowded buses and trains in India. Making the message relevant to the media. Spot the donkey.
Winner of the Outdoor Media Association (OMA) Best Creative for Q4 2014.
Shortlisted for Transit Outdoor Category for AWARD 2016. Winners announced this May.
